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Choosing a domain name for your project | What factors to consider when choosing a domain name for a project

What factors to consider when choosing a domain name for a project

A website is part of practically every modern project. In some cases the entire business is built on it. That’s why choosing the correct domain name and project name itself is so crucial. How to proceed during its creation and what to look out for?  You should consider multiple factors when making up the domain name. An incorrect...

What is a bounce rate and how to decrease this metric? | How to decrease the bounce rate of your website?

How to decrease the bounce rate of your website?

In the beginning it’s necessary to answer the question what bounce rate actually is and why it’s relevant to pay attention to it. Bounce rate represents an important metric. However, the term “bounce” is in no way related to the time spent on the website. A bounce occurs when the visitor comes to a page of your website (prod...

Open source vs. Tailor-made e-commerce system | Open source e-commerce vs. a tailor-made solution: Which will be more favourable for you?

Open source e-commerce vs. a tailor-made solution: Which will be more favourable for you?

2020 has all shown us the full strength and benefits of e-commerce i.e., the sale of products and services via e-shops. This represented an impulse for many entrepreneurs to finally implement a full or at least a partial transformation of their business into the online world. If you’re considering an e-shop of your own as well, there are two ...

SEO Basics | SEO - How to rank higher in Google

SEO - How to rank higher in Google

There is a countless number of articles focusing on SEO on the Internet. This topic is inseparable from any business that depends on a website. Copywriters and of course SEO specialists should have the most practical experience with SEO. If you manage your website by yourself, or only with a small team of people and want to bring more visitors &ldq...

How to master your email communication | Master your email communication

Master your email communication

Email communication is nowadays part of a common way to communicate among clients, agencies, businesses but also among colleagues. Each day communication can take up a lot of our time, maybe even the entire day. Even though emails represent an inevitable part of work, its creation hasn’t often finished anything, but rather started something. ...

What is UX and how can it help your website? | What is UX and how can it help your website?

What is UX and how can it help your website?

Recently, maybe you’ve also come across the term UX (User experience) or CX (Customer experience). If you do business and your selling channel is the Internet, you operate some sort of an e-shop, booking system or website you may wonder what exactly is UX and if it’s worth investing in. We’ll get back to the investment part lat...